"The soul, the head, the heart, and the hands are what make Müller & van Wees into inspiring & motivating trend translators."
INSPIRATION We want to connect and surprise by means of creativity and the preservation of our authenticity.
TREND FORECASTING The treasure hunt to the discovery of striking images, stimulating articles and extraordinary people is our passion. We see the woods for the trees and even the germinating seed; we see small shifts that can lead to major changes. It is our ability, within the chaos information, to make connections, to listen, filter and translate into clear inspirational stories.
HUMAN BASED CONCEPTS The next step is the development of human-based concepts. We translate trends into usable concepts, in which people are central. The person is the starting point for creating a broader context in which he or she is initially a human being with primary and secondary needs and feelings and, finally, the consumer.
CONCRETISE PRODUCT DESIGN We attach value to the power of human contact: a sense of togetherness by working together towards a common goal. We want to connect, both internally through your organisation and externally to your target audience. We join hands together to transform trends and develop concepts into well-thought-out products, unexpected services and surprising events. image: Gijs Müller, artist